Customer Relationship Management for the funeral industry
Trusted by ICCFA members

Serve families with care.
Run the business with confidence.

The complete CRM for funeral homes, preneed counselors, and cemeteries. Built to save time on the paperwork — so your team can spend it where it matters: with families.

15-minute setup Mobile access Built for funeral teams

Proud to Serve · Trusted Industry Partners

Built for the funeral industry

One platform — every role on your team.

From single-counselor preneed practices to multi-location funeral home and cemetery groups, Funeral Decisions adapts to the way your team already works.

Funeral Home Owners

See exactly how leads are being worked across every counselor, location, and campaign. Protect the marketing dollars you spend on lead generation.

  • Manager's view across the whole team
  • Pipeline reporting & lead attribution
  • Multi-location & multi-user permissions

Preneed Counselors

Every contact, conversation, and reminder in one secure place. Spend your time talking to families that need assistance — not sending emails.

  • One-click email, text, and call from the portal
  • Daily reminders so nothing slips
  • Mobile access from anywhere

Cemetery Operators

Manage plot inquiries, plot holders, and at-need families with the same toolkit. Integrated calendars keep staff aligned on every appointment.

  • Integrated staff calendars
  • Plot holder & family records
  • Bulk letters & email campaigns
Sell more easily

Four pillars. One simple workflow.

Funeral Decisions offers funeral homes and cemeteries of all sizes the technology that increases sales, helps provide better customer service, and stretches every marketing dollar further.

Contacts

Every family, lead, and plot holder in one secure record. Calendars and customer information stay synced across staff with seamless updates.

Communication

Send email, text messages, and place calls directly from the portal. Every interaction is logged automatically against the contact.

Tracking

Team members and managers can run reports, track communication, and keep up-to-date with every customer relationship.

Support

Your onboarding is done in partnership with our staff to ensure every team member is fluent in the portal, calendars, and system.

In their own words

The results our customers see.

$1M+
Reported sales lift for a single preneed counselor using Funeral Decisions.
15 min
Average time to learn most of the day-to-day functionality.
100%
Onboarded in partnership with our team — every counselor, every location.
Features for every size company

Something useful for independent counselors through large sales teams.

The same toolkit that serves a one-person preneed practice scales to multi-location funeral home groups and cemetery operations.

Easy to use

You can learn most of the day-to-day functionality within 15 minutes — no IT department required.

Template library

Email and letter templates written by industry professionals to help maximize your sales conversations.

Website integration

Information requests flow directly from your website into the system — no copy-paste, no missed leads.

Email marketing

Newsletters, drip campaigns, and email blasts — with full tracking on opens, clicks, and responses.

Mobile access

Access every contact, calendar entry, and to-do directly from your smartphone in the field.

Manager's view

Track how leads are being worked across the team and protect your investment in lead generation.

Daily reminders

Keeping track of everything you need to do just got a lot easier — the system prompts you each morning.

Sales & marketing automation

Spend your time talking to families that need assistance, not sending emails. Automate the routine.

Group editing

Segment your leads and send bulk letters and emails as easily as messaging a single person.

Customer story
My sales increased $1 million after we put the day-to-day on Funeral Decisions. I finally stopped chasing paper and got back to talking with families.
Anne Rowan
Preneed Counselor · 30+ years experience
at McCrery & Harra Funeral Homes and Crematory, Inc. · Wilmington, DE
Anne Rowan, Preneed Counselor
Anne Rowan — Preneed Counselor Wilmington, DE
Outcomes from the field

What changes when the busywork goes away.

33%
One-year sales lift for one preneed counselor

"I went from juggling spreadsheets to having the whole pipeline in one place. The first year I tracked it, sales were up 33%."

More follow-up touches per lead

Daily reminders and email automation mean every family hears back — not just the ones the counselor remembers to call.

15 min
From login to live on the system

New hires are productive on day one. Onboarding is done in partnership with our staff — no IT project, no manuals to read.

Ready when you are

See Funeral Decisions on a 20-minute call.

We'll walk you through the workflow on your data, answer questions in plain English, and follow up with a written summary. No pressure, no slide deck.

We use what you enter here only to arrange your demo. See our privacy policy.